| After working with digital artists and programmers to
complete a video game for Electronic Arts in 1994, a friend told Marla
Johnson Norris, ìYou all should start an Internet company.î This began
Marlaís whirlwind study of Internet technology and led to the formation
of Aristotle Inc. in Little Rock in 1995.
Under Marlaís leadership as CEO, Aristotle has grown into a nationally
recognized, award-winning Internet and interactive media firm specializing
in Web design and programming, Internet research and marketing and enterprise
web site hosting. Aristotleís work has been referred to repeatedly in
newspapers, magazines, online and on television for innovation and excellence,
garnering nationwide awards in many industries including tourism, politics,
hospital/medical and entertainment. In addition, Aristotle is known
for its interactive work on CD and DVD with an extensive portfolio that
includes the interactive graphics on the ìO Brother, Where Art Thou?î
music CD for Mercury Records and an interactive kiosk in a very popular
theme park in Anaheim, California. Aristotleís ISP provides Internet
access nationwide for 50 cents an hour and represents its customers,
companies and ISPs nationally in the fight against spam.
Marla focuses on the development of effective online promotion and
customer service tools. Aristotleís work with Arkansas Parks & Tourism,
Elvis Presley Enterprises, Macaroni Grill, Chiliís, and several e-commerce
clients and tourism destinations including Gulf Shores, Alabama and
Branson, Missouri has resulted in several areas of expertise. Well-known
for custom online tracking reports and online research including surveys,
user interface studies, focus groups and conversion studies, Marla has
traveled the country to gain insight into how people use the Internet
and translated that knowledge into web sites that work. Marla also speaks
nationwide, conducting seminars and strategic planning sessions.
Little Rock has been Marlaís home since 1981 and she is dedicated to
her Arkansas community. She currently serves in leadership positions
with Arkansas Advocates for Children and Families, Arkansas Symphony
Orchestra, Arkansas Womenís Forum, the Foundation Fund Board of the
University of Arkansas at Little Rock, the National Council for Community
Justice (NCCJ) Arkansas, and Greater Little Rockís Fifty for the Future.
Born in Pueblo, Colorado, Marla later moved to Memphis where
she graduated from the University of Memphis summa cum laude
with a Bachelor of Arts in international relations, urban
studies and political science with an emphasis on economic
development in developing nations. After moving to Arkansas,
Marlaís jobs were in the areas of government, video production
and education. She received a Masterís Degree in Education
from the University of Arkansas at Little Rock with an emphasis
in secondary history and the social sciences. Marla is a fan
of the visual and performing arts, reading, writing, history,
movies and hiking. She is married to James Norris of Little
Rock.
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